6 Things to Consider for your Mobile Business Vehicle Wrap

WHEN YOUR VEHICLE DRIVES YOUR BUSINESS,

EVERY MOMENT ON THE ROAD IS AN OPPORTUNITY TO ADVERTISE.

Since wraps can last three to five years, when well maintained, getting the graphics right is a must.

“We talk to people about incorporating their brand while also helping them understand that functionality is very, very important,” said Shannon Engler, general manager at LBM Solutions.

1.Font size is key.

Make sure that your letter size is big enough for the viewing distance you want.

2.Stay away from script.

Some fonts are just not easy to read on a moving vehicle. If you are stuck on script, try to limit it to either your logo or tagline, not both.

3.Pay attention to color contrast.

Avoid hard-to-read combinations, like green and red. If your brand has a less-than-ideal color palette, white outlines can help.

4.Some colors fade faster than others.

Yellows, oranges and reds, in particular, fade faster than others. By the third year, you will definitely notice a significant fade.

5.Anticipate changes.

If you are expecting changes in your phone number, website or other key information, get your wrap printed in sections. If one element changes, the whole wrap doesn’t need to be replaced.

6.Be easy to find on Google.

Even if your graphics hit every mark, chances are, drivers are not going to memorize your phone number. Anticipate that customers will search later for your business online so make sure you can easily be found on the internet.