B&B Theatres

Movie theaters have always been magical places with big screens and state- of-the-art sound systems to transport audiences from their everyday lives and enthrall them with stories. But now B&B Theatres is offering additional amenities to provide patrons with an elevated experience.

Located in Wheatfield Village at 29th Street and Fairlawn Road, the theater features electric, leather, heated recliners and nine premium large format screens. One dedicated auditorium will have MX4D automated bench-style seating that moves in sync with onscreen action and incorporates sensory effects like wind, rain, snow and even scent.

Paul Farnsworth, director of public relations for B&B Theatres says MX4D is the next evolution in technology with seats similar to those you’d find in an amusement park.

“If the actor is peering over a skyscraper in an action movie, then your seat might tip forward a little too.”

“The movies we show in this theater have to have content that works with this concept, and fortunately studios are getting behind the technology to fit this new format,” he said.

BEYOND THE SCREEN

Guests can enjoy a cocktail at high-top tables in the full bar before or after the movie, or take drinks inside the theater. Popcorn, hot dogs, nachos and candy are available at the concession stand but also burgers, fries and flatbread pizzas.

At a time when people can easily watch movies on streaming services, Farnsworth says B&B Theatres strives to entice individuals and families to visit the theater and benefit from a communal experience that cannot be replicated at home.

“Our company is fourth-generation owned, and our founders used to say that everyone has a kitchen table but they still like to eat out sometimes too,” he said. “We’re excited by research that shows that people who consume streaming services also tend to visit theaters, so when they do, we want to make sure it’s worth the trip.”

Guests at the Wheatfield Village’s B&B Theatres can enjoy a full bar before or after the movie, or take drinks inside the theater.

REPEAT REWARDS

To encourage repeat visits, the theater will offer discounted tickets and popcorn prices on Tuesdays and a Backstage Pass rewards card.

Farnsworth, who used to manage a small theater in Neosho, Missouri, and whose first job was in a video store, appreciates the opportunities B&B Theatres presents, not only for movie lovers looking for a momentary escape, but also for parents seeking birthday party venues and companies considering novel offsite meeting space or team- building experiences.

CUSTOMER FIRST

B&B Theatres’ core values are family, fun, innovation, joy and integrity, which Farnsworth says comes down to “treating people the way we want to be treated, providing up-and-coming cinematic technology and creating an atmosphere that can accommodate everyone.”

These values are incorporated in a 10x10 philosophy.

“When a guest comes in the door, we want to welcome that person within 10 seconds,” he said. “When a guest is within 10 feet of an employee, we want there to be some sort of interaction to make people feel noticed and appreciated because we’re grateful for their patronage and we want them to come back.”

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