Local Fox Clothing StoreAbby Engler has always loved fashion. She decided to enter the Top Tank contest because she believes that you should be the change you want to see.
WHO
Abby Engler
THE PITCH
Local Fox Clothing Store will offer high- fashion
clothing and accessory options for young people,
so they can find their fashion needs in Topeka
rather than spending their money in Kansas City.
Abby Engler has always loved fashion. She decided to enter the Top Tank contest because she believes that you should be the change you want to see.
She wants to see Topeka grow to be a place for younger people and thought the best way to make that happen was to get involved.
The Top Tank contest gave Abby the opportunity to pitch her concept to business leaders in Topeka. She researched market trends and price points to determine viability of clothing boutique in downtown Topeka. While she still has a dream to open Local Fox, she has put those plans on hold for now.
“I’ve seen a lot of growth in downtown Topeka as far as bars and restaurants, but there aren’t a large number of boutiques moving downtown yet,” Abby said. “I think a boutique clothing store is still a few years off.”
Editor-in-Chief
Lisa Loewen has been teaching journalism at the University of Kansas since 2004 on the Strategic Communications track. Loewen brings more than 25 years of experience in advertising, marketing and public relations. Her extensive writing experience includes magazine, newspaper and broadcast, advertising copy for print and television, as well as academic articles. Loewen’s career path has taken her from advertising agencies to corporate offices to education. As marketing director for an international communications company, she managed internal communications as well as information sent to clients throughout the world.
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