Martha Bartlett Piland Earns CFMP Certification
Martha Bartlett Piland, President & CEO of Banktastic and MB Piland Advertising + Marketing, has graduated from the American Bankers Association Bank Marketing School with an Advanced Bank Marketing Certificate and earned Certified Financial Marketing Professional (CFMP) certification.
“Earning the CFMP certification is one way we demonstrate a depth of experience and education in the bank marketing arena,” says Bartlett Piland. “The clients we work with on a daily basis already know we have a deep understanding of their business. But this education and certification reassures banks and other financial organizations who are not yet our clients and who want experts on their teams.”
The CFMP certification is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must meet ABA criteria for experience and education in the financial services marketing profession, pass a rigorous, proctored exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, ROI, laws and government regulations, market research, characteristics of marketing plans and marketing components.
“ABA Certification is a credential that demonstrates our commitment to meeting and exceeding ABA standards, and Banktastic’s investment in our team and our clients,” continues Bartlett Piland.
Bartlett Piland is a frequent contributor to the ABA Marketing Journal and The Financial Brand. She’s the author of Beyond Sticky, a book for financial marketers who want to move from commodity to beloved brand. She is also a highly-sought speaker, conducting keynotes, training and motivational talks internationally.
About Banktastic
Banktastic is a marketing agency for financial brands that builds outcomes-based programs that help banks and other financial organizations build love, loyalty and profit through branding, marketing and advertising. It is a division of MB Piland Advertising + Marketing.
Banktastic has developed a proprietary National Millennial Advisory Board: a diverse group of millennials from across the U.S. They provide valuable guidance and custom intel for financial marketers who want to reach this vital demographic. By 2030, millennials are projected to benefit from a $68 trillion wealth transfer and become the richest generation in history: an audience bankers cannot afford to overlook.
The firm has worked with scores of bankers, suppliers and financial industry professionals and received dozens of local, regional and international awards.
More information about the firm can be found at banktastic.com.
