20 Under 40 | Cassidy Roberson
Written and compiled by LAUREN JURGENSEN | Photos by JOHN BURNS
Director of Customer Experience | Schendel Lawn & Landscape | Green Pest Solutions
Cassidy oversees a 200-plus-person team that serves more than 7,000 households across the Topeka region. From rebranding two companies to launching innovative customer systems, she’s transformed how her organization connects with the community.
Beyond her professional role, Cassidy is investing deeply in Topeka’s future. She serves on the board of Crime Stoppers, created the Bug Club program with regional children’s museums to spark curiosity in kids, and has played key roles in initiatives like Top City Interns and Momentum 2027. As the first female partner at her company and a new mom, Cassidy is passionate about building systems that create lasting change.
What achievement in your career are you most proud of so far?
Professionally, I’m proud of leading a pest control acquisition where we retained 95% of customers (an incredible number in this industry). More personally, I’m honored to have become a partner in our business at such a young age. Being the youngest and only female partner is both humbling and motivating. I’m grateful to Brandon, Aaron and my dad for trusting me in this role, and I’m excited about the opportunity to shape what comes next for our business and employees.
What’s your go-to song?
I blast Lizzo’s “Like a Girl” or Missy Elliott’s “We Run This” when I need a confidence boost on the way to a big meeting. Those songs remind me that women are a force in the workplace and bring unique strengths and perspectives. As the only female partner in our business, I sometimes feel the weight of that role, but I also see it as an incredible opportunity. Music like this reminds me to lead boldly, inclusively and with the perspective that diversity in leadership is a gift that helps organizations grow in new and positive ways.
What’s one tool or resource you rely on daily that makes your life easier?
Faith is my foundation, and spending time in prayer and God’s word is essential to keeping me grounded. More practically, I rely on two tools to keep me focused, intentional and accountable: Full Focus Planner, which helps me break down annual and quarterly goals into daily steps across all areas of life, and Microsoft To Do, which integrates with my phone reminders and helps me manage follow-ups and meeting topics with my team.
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