BANKTASTIC PROFESSIONAL EARNS NATIONAL CERTIFICATION
“Earning the CFMP certification is one way we can quickly and concisely communicate Alex’s depth of experience and education in the bank marketing arena,” said Martha Bartlett Piland, Banktastic president and CEO. “Our clients who work with her on a daily basis already know this. But it’s short-hand reassurance for banks and other financial organizations who are not yet our clients and who want experts on their teams.”
The CFMP certification is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must meet ABA criteria for experience and education in the financial services marketing profession, pass a rigorous, proctored exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans and marketing components.
“ABA Certification means a lot to me,” said Reilly. “It’s a credential that demonstrates Banktastic’s commitment to meeting and exceeding ABA standards, and Banktastic’s investment in me as a financial marketing professional.”
Reilly has been with Banktastic and parent organization MB Piland since January 2005. She leads strategy development, branding and marketing efforts for Banktastic’s core clients.
Banktastic is designed to help institutions build a relevant and meaningful brand from the inside out through coordinated marketing strategy, planning, branding, training, advertising and PR. Its National Millennial Advisory Board provides valuable guidance and is available for custom research for clients who want to reach this maturing and influential demographic—the largest generation yet. The firm has worked with scores of bankers, suppliers and financial industry professionals and received dozens of local, regional and international awards. Beyond Sticky, a new book by Banktastic’s president Martha Bartlett Piland on marketing, business development and culture is available through banktastic.agency and at major booksellers.