20 under 40: Jessica Horton
Jessica works directly with clients, businesses and non-profits to strategize, plan and execute tactical marketing tools. She collaborates to develop and support their client’s strategic goals and objectives for successful marketing campaigns.
When she is not at work, Jessica serves as aboard member for Family Service and Guidance Center’s Foundation and serves on the advisory council for Seat at the Table, a platform that allows for dialogue, impactful discussion, and change around racial equity, inclusion, and social justice.
Jessica is active in her children’s school and was a member of the Leadership Greater Topeka Class of 2020. Every year, Jessica and the Sprout Creative team dedicate countless hours to enhance the success of nonprofits in our community. In the last year alone, their team has provided marketing guidance and support to countless local nonprofits.
What leadership trait would you like to be known for?
Kindness and a willingness to dig in and do the hard work.
What is your vision for the community of Topeka?
Topeka was really a forward-thinking and acting community on a lot of social justice issues in the past. My vision for Topeka is to become a magnet for people who want to make a difference through innovation and equity. I hope we can create a business community that supports unusual ideas that go against the status quo to open the door for future generations to build on.
How has being a mother made you a better business woman?
I believe being a mom has impacted almost every facet of the way I do business. I am a much-improved multi-tasker, I can block out distractions and focus on a whole new level, and my empathy to understand what other people may be battling outside of the office has evolved.
How do you define success?
If my daughter wants to tell her friends about the initiatives I support and get them involved in serving our community, I will feel fulfilled.
