Travel Association of Kansas Marketing Awards
The Travel Association of Kansas (TIAK) announced lthe winners of this year’s Marketing Awards during the 2022 Kansas Tourism Conference. The TIAK Marketing Awards are chosen annually to recognize excellence in destination marketing initiatives across the state.
They are divided into six categories and broken out by the organization’s marketing budget:
Large (over $100,000), Medium ($20,000 – $100,000), and Small ($19,999 and under).
Visitor Guide (in-house)
Small Budget: Experience El Dorado
Medium Budget: Dodge City Convention and Visitors Bureau
Large Budget: Visit Wichita
Visitor Guide (outsourced)
Medium Budget: Visit Emporia
Large Budget: eXplore Lawrence
Online Marketing
Small Budget: Medicine Lodge Peace Treaty Association - social media campaign
Medium Budget: Visit Manhattan - social media ads
Large Budget: eXplore Lawrence - website
Event
Small Budget: Seneca Area Chamber & Downtown Impact - Oktoberfest Beer Tasting Festival
Medium Budget: Friends of the Topeka Zoo - Dinosaur Campaign
Large Budget: Visit Topeka - Topeka Dino Days Leisure Festival
Print Marketing
Small Budget: Explore Crawford County - "Gus Explores Southeast Kansas" coloring book
Medium Budget: Visit Emporia - disc golf course & gravel cycling route field guide pocketbooks
Large Budget: Wichita Art Museum - sculpture installation & career survey exhibition newspaper insert
Community Awareness
Small Budget: City of Greensburg Tourism - 15th anniversary tornado video
Medium Budget: Abilene Convention & Visitors Bureau - 5-star community awareness campaign
Large Budget: eXplore Lawrence - "Why Lawrence" video series
People’s Choice
Visit Emporia - Bicycle-Pulled Chariots Campaign
TIAK is a statewide membership organization whose mission is to speak with one voice for the travel and tourism industry in Kansas by supporting all components of the travel development field. Its goals are to influence government decisions, provide a forum for interaction among all industry sectors, and develop programs that positively reflect the impact of tourism on the state and local economies.
