PEDRO CONCEPCION | 20 Under 40
Written and compiled by KELLY POTTER and LAUREN JURGENSEN | Photos by JOHN BURNS
Pedro is the CEO of NOTO Arts and Entertainment District, where he has been central to the organization’s development and growth.
He also oversees the day-to-day management and operations of the Topeka restaurant Wheel Barrel, including its financial oversight, vendor management, quality control and strategic planning. In the past, he has created menus for The Pennant, Brew Bank and The Tee Box, all located in downtown Topeka.
Pedro has been a member of City Of Topeka’s Homeless Initiative Core Team, which works to end homelessness in Topeka by providing resources and support to those in need.
What led you to your career?
A deep belief in building something meaningful, not just for myself but for future generations. I genuinely believe that Topeka can support creative and innovative initiatives. While some may dismiss Topeka, my response has always been, “We haven’t tried yet.” As the CEO of NOTO, my goal is not only to foster a unique and diverse arts district but also to create a space that our city can take pride in. I believe Topeka is experiencing a renaissance where artists and entrepreneurs are beginning to believe and invest in themselves, and truly contribute to our city’s growth. It’s an exciting time and I’m proud to be a part of it.
What is one word you would use to describe yourself?
Resilient. Throughout my life and career, I’ve faced challenges, but I’ve always found a way to push through and turn setbacks into opportunities. Whether it’s overcoming personal hardships or leading a team through difficult times, I believe in staying strong, adapting and moving forward with purpose.
What musical artist do you never tire of?
Lindsey Stirling. The way she plays the violin is truly amazing, blending classical elements with a modern touch. But more than that, classical music as a whole is my favorite. It has a way of calming me down, and I believe that music doesn’t always need words to convey emotions. The tones, speed and depth of classical pieces can resonate with any mood — whether you’re happy, mad or sad. It’s universal, and that’s what makes it timeless for me. I could listen to it endlessly and never get tired of it.
