Washburn University School of Business Assistant Professor of Marketing, Tom Hickman and students have created a survey asking Topeka and Shawnee County residents about their entertainment preferences and spending habits related to those preferences. Last semester students surveyed to understand what Millennials are looking for in the entertainment industry. Results will be made available late March and include spending preferences, media outlet preferences and more. This semester students of the Washburn Marketing Research class will focus on non-students, older Millennials, Generation X and Baby Boomers in order to ascertain differences and similarities of these populations to those found in previous research. Heartland Visioning will be sharing the survey among community members from now through March 14, 2016. Results will be available in May of 2016.
Participation is solicited, but strictly voluntary. The survey should take approximately 5-7 minutes to complete. Be assured that no personal information is collected and your responses will remain completely anonymous. You will be given the opportunity to voluntarily include your name and contact information to be included in the prize drawings. Prizes include Downtown Merchant’s gift basket, Topeka Zoo Gift Shop package, and two Topeka Civic Theatre’s Laugh Lines Comedy Improv tickets.
Take the survey now! See entertainment resources here.