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Kelse Cummings Joins MB Piland Advertising + Marketing and Banktastic

Kelse Cummings Joins MB Piland Advertising + Marketing and Banktastic

Kelse Cummings recently joined MB Piland Advertising + Marketing as Account Associate. In this position she is responsible for social media, monthly email campaigns, client support and research.

Cummings also manages the Banktastic National Millennial Advisory Board (NMAB) for the firm’s financial marketing division. NMAB is a diverse group of millennials from across the US. They provide valuable guidance and insight for financial institutions that want to reach this vital demographic. Her role is to lead monthly internal discussions, develop research instruments, grow the board membership and build up its private social media community. 

“I’m so excited to be here and to be learning from experts in the marketing industry and leaders in our community,” says Cummings. “I’m passionate about marketing and I’m grateful for the opportunity to further develop my skills in writing, PR, digital media and social media platforms,” says Cummings.Kelse Cummings, Account Associate

Cummings is a graduate of Kansas State University, where she earned her bachelor’s degree in business marketing. While at K-State, she also obtained her certification in professional sellin

Cummings brings with her two years of experience working in HR and recruiting for The University of Kansas.

“Kelse’s background as an HR professional means she has a keen understanding of our inside out approach to marketing, where corporate culture drives an authentic brand,” says Martha Bartlett Piland, President and CEO of MB Piland and Banktastic.

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Friction leads to frustration: 3 simple fixes to improve customer experience

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